The Interactive Evidence-Based Demand Generation Tool for Newborn Health


Angela Brasington, Save the Children
Lynda Bardfield, Emerson College/Tufts University School of Medicine and Saving Newborn Lives

After a wide gap in evidence around demand generation for newborn health was identified during USAID’s Evidence Summit on Population-Level Behavior Change, Save the Children’s Saving Newborn Lives Project developed a new interactive learning tool that synthesizes best practices in demand generation for newborn health. Content focuses on demand generation for desired behaviors, services and commodities from pregnancy to childbirth to the first days of life. Using new technology for interactive learning, this 25 minute skills demonstration will introduce the new tool to participants and provide a hands-on opportunity to apply it to the design of a demand generation/ SBCC intervention aimed at newborn health. At the end of the demonstration, participants will know best practices, industry standards, and current research gaps/opportunities in demand generation/SBCC for newborn health and be able to use the tool as a resource for developing evidence-based SBCC/demand generation strategies for MNCH.